Internet Marketing Strategy: Build Your Product Funnel? WRONG!

I did a presentation at JVAlert Live in Philadelphia, which circulated around the concept of a “developmental funnel”. Most people think of a funneling process of getting a foot in the door and using ebooks to front it. Or a free report. Or something like that.

Think again!

Well, based on businesses that focus on the lifetime value of the customer, we should not be looking at that kind of funnel. Why? because you will never be able to sustain traffic if you are just targeting one segment of the market. If you target all age ranges, you, at least, will be able to handle their life problems for them, giving them solutions every step of their life. Talk about having a customer for life!

Not only that - if you have a developmental strategy, you will have people from the upper end of the spectrum recommending people at the lower end of the spectrum. They would say -”when I was in your situation, I went to ___”. Hopefully, that blank would be your name!

Couple of accolades came from people I didn’t expect. James Lee, for instance, gave me this glowing testimonial. You can see that the kind of things I talk about are not just for people who want to get a business strategy, but to have a powerful integration of these strategies.

If you want to get more out of your business, you are going to have to build for yourself a long-term, sustainable business that will have you out of it. How can you create a developmental sales funnel? Well, look at your business and ask yourself the following questions:

1. when people first encounter problems in a niche, what do they want?
2. when they get a little older, what else within this niche do they want?
3. after they are acquainted with this niche for several months or years, what else are their needs?

Start finding out more about their needs and what you have to do in order to serve your customers for life.